To be a world class organization
2012.03.23
US/China: Coach e-commerce in China

Coach plans to launch an e-commerce business in China in the next 12 or 18 months, the China Daily reported.

"The e-commerce business planned for the future will bring more convenience and options for customers," Victor Luis, president of Coach Retail International, told the news provider. "It will allow them to decide which channel - offline store or online platform - to visit and make purchases."

The luxury goods company already has more than 60 stores across mainland China, but with Chinese luxury consumers increasingly shopping online, plans to debut online business in the near future.The Chinese online retail sector is growing rapidly, and figures from Beijing consultancy firm iResearch show that spending online rose 67.8 per cent in 2011.