Coach reported strong sales and profits for its third quarter driven by impressive growth in its China business, sources reported.

China continues to be high priority for Coach as it becomes the company’s largest geographical market outside of the US. Coach’s China sales soared by 60% in the third quarter. Coach expects revenues of $300 million from Greater China in 2012 which some analysts believe they will beat.

About ten new stores are planned to be opened later this year bringing their total stores in mainland China to 95.