Hennes & Mauritz AB’s upscale brand COS opened a 6,000-square-foot store in Hong Kong late June in Central, with shops such as Coach and Gap as its neighbour.

Plans are underway for a 4,300 square-foot store at the Parkview Green, a mall and hotel in Beijing’s central business district. The store will carry the entire COS collections

COS, which is short for Collection of Style, is a unisex brand with a design aesthetic that is modern, clean, and classic. The brand philosophy favors style over fashion trends.