Karl-Johan Persson, CEO of Hennes & Mauritz (H&M), officiated the red ribbon cutting ceremony with Lex Keijser, Country Manager for H&M Greater China, Singapore and Malaysia and Sin Gin, Store Manager of H&M Lot 10 and welcomed an excited crowd of H&M lovers into its first Malaysian store. The lucky first customer in line was rewarded with a RM500 voucher, while the second to fifth people in line won RM200 and the next 300 customers received RM50 vouchers.

“We have had an amazing response from our customers here in Kuala Lumpur today and we look forward to bringing Malaysians fashion and quality at the best price. We are also excited to finally be expanding our business concept here within South East Asia and hope to grow our following in this region,” says Mr. Lex Keijser, Country Manager for H&M Greater China, Singapore and Malaysia.

On Thursday night, at the pre-launch party, prominent figures in Malaysia’s fashion and entertainment industry as well as members of the media were invited to preview and shop at H&M’s luminous three-storey 36,000 square feet store while being treated to decadent displays of fashion and free flowing champagne. Some of the most notable guests included newlywed actors Awal Ashaari and Scha Al-Yahya, international singer Yuna Zarai and regional blogger Ringo Tan of Cheeserland.

H&M’s new store at Lot 10 carries a complete range of fashion and accessories for women, men, teenagers and children with new items in store daily. This Autumn Winter 2012 season showcases sleek and sculptural silhouettes matched with bold shapes and confident decoration for women, while men can re-invent sharp-suited 60s silhouettes where layering, texture and colours bring tailoring traditions right into the 21st century. Prices start at RM19.90 for a t-shirt.

The H&M flagship store is located at Lot 10 Shopping Centre, Bukit Bintang, Kuala Lumpur and has more than 120 employees. Opening hours are 10.00am to 10.00pm daily.

Following the first store opening in Lot 10, H&M will continue its expansion in Malaysia with a second H&M store opening in new retail destination, Setia City Mall in Shah Alam on 3 October 2012.