German sportswear company Puma has launched its Asian largest store in Beijing's Sanlitun Village, offering not only its general sports series but also a collaboration denim collection with Evisu.

After Paris and Tokyo, it is Puma’s third new global concept store. Featuring cutting-edge technology, the 375-sq m store aims to emphasize on the “dynamic life” brand concept, and shoppers will be able to carry out live interactions with consumers in Paris and Tokyo in the near future.