The Swedish apparel company, H &M, is continuing to support Unicef (United Nations Children’s Fund) and its “All for Children” initiative with a special collection of children’s fashion which it will launch in September at 160 stores throughout the world. In Spain, for example, the collection will be available at H&M located in Portal de l’Àngel 9 in Barcelona and at Gran Vía 32 in Madrid.

25% of the sales will be destined to support Unicef’s projects in order to promote children’s right to education and protection in vulnerable communities.

The All for Children initiative of H&M and Unicef started two years ago. It is a five year project to which H&M has donated around US$4.5 million so far and which has extended its range of action to communities in southern India and to the child population of Bangladesh.