Chinese sports shoes company Anta Group raises its position up to the seventeenth from the previous twenty-first in terms of brand value, and ranks the first in the sports goods sector, unveiled by Interbrand at the recent World Economic Forum held in Dalian.

Anta’s brand value surges 73% to RMB9.1 billion, according to Interbrand.

The most valuable Chinese brand list evaluation has been conducted for the fourth time in China by Interbrand, said Jez Frampton, Interbrand CEO.

The transition of Chinese brand companies from larger to stronger has proved the determination of Chinese companies strong desires to create brands. He believed these listed brands may help their industries continue to bring in new products and innovation, and increase sales value in the market.