Chinese leading sportswear brand Li Ning has announced to open an experience center in London in a hope to attract the attention of those who will attend the London Olympic Game in 2012, thereby increasing the influence of its brand among local consumers.

Zhang Zhiyong, president of Li Ning, acknowledged that the company has been in need of restoring its sales. In 2012, the Chinese firm will re-establish its corporate image with the promotion of “sixth generation store”, he added.