Nike has launched its Asia’s first experience stores in Wuhan, China, bringing innovative consumer experiences tailored for the regional market products and services.

As a tenth of Nike’s global brand experience stores, Wuhan was picked because of its strong sports culture, said the company. The new store features the new NikeiD design, offering more than 100 styles of products while customers can create personalised products with their names and exclusive numbers.

A variety of performance options are also for available. For example, customers can custom their own soles or choose different sizes between left and right feet.