Coach Inc. plans to begin its secondary listing on the Stock Exchange of Hong Kong (SEHK) on Dec. 1, sources reported.

The listing is part of a plan to raise the company’s profile in Asia, one of its biggest growth markets, said the company.

The company reportedly floated up to 294 million Hong Kong Depository Receipts (HDR), each representing one tenth of Coach common share, as part of its debut trading.

According to Credit Suisse, Coach could generate $1 billion, or 14% of total sales, from China by 2016. That’s compared with the $187.5 million, about 4.5% Coach earned from sales in its 71 Chinese locations this year.